This is not specific to Mizzou, but since it's a much discussed topic, thought I would share:
https://www.athleticbusiness.com/sp...d-maintaining-effective-student-sections.html
Not exactly groundbreaking info, but two parts stuck out to me:
In the long-term, if the athletic department is unable to engage students while they are on campus, when attending games is inexpensive and easy, what will make them want to purchase tickets and donate when they are alumni?
...
A common mistake athletic departments make with their student sections is that they do not focus on the retention of upperclassman and instead rely on the notion that losing upperclassman is natural and a new batch of underclassman entering the university each year will make up the difference.
https://www.athleticbusiness.com/sp...d-maintaining-effective-student-sections.html
Not exactly groundbreaking info, but two parts stuck out to me:
In the long-term, if the athletic department is unable to engage students while they are on campus, when attending games is inexpensive and easy, what will make them want to purchase tickets and donate when they are alumni?
...
A common mistake athletic departments make with their student sections is that they do not focus on the retention of upperclassman and instead rely on the notion that losing upperclassman is natural and a new batch of underclassman entering the university each year will make up the difference.
