I watched the documentary.
They were totally racist, religion discrimination, etc.
They have pivoted to be more inclusive, fat models, plus sizes, etc.
However, their sales still suck balls.
I remember the Two Wongs make it White shirt.
I don't think they should have discriminated based on race/religion, they are hispanic, asian, black, etc. people that would want their clothes as well.
BUT, I don't think they should have done plus sizes. I get that America is fat and that opens your market, but when you market to everyone, you lose your niche. And their sales keep falling.
I see this approach with Lululemon hurting it in the long run as well. People want exclusive, they always do.
They were totally racist, religion discrimination, etc.
They have pivoted to be more inclusive, fat models, plus sizes, etc.
However, their sales still suck balls.
I remember the Two Wongs make it White shirt.
I don't think they should have discriminated based on race/religion, they are hispanic, asian, black, etc. people that would want their clothes as well.
BUT, I don't think they should have done plus sizes. I get that America is fat and that opens your market, but when you market to everyone, you lose your niche. And their sales keep falling.
I see this approach with Lululemon hurting it in the long run as well. People want exclusive, they always do.
