https://www.stltoday.com/sports/col...cle_6c8f710e-51f3-5a44-8be3-90503350a824.html
Dave Matter has lost his objectivity—quite a misleading article, IMO. I know DRF leaks stuff to him, but he isn't trying to veil it at this point. I love that the pictures in his puff pieces are only with Dennis & Desiree. Never with Eli.
Dave Matter has lost his objectivity—quite a misleading article, IMO. I know DRF leaks stuff to him, but he isn't trying to veil it at this point. I love that the pictures in his puff pieces are only with Dennis & Desiree. Never with Eli.
- "Dramatic uptick in ticket sales." Really? :
- The article shows a significant jump in ticket revenue to $13.9 million, up from $3.5 million
- The fiscal year 2021 was the covid year, so that increase is less dramatic and organic than it seems. Ticket sales are still lagging behind the pre-pandemic total of $16.1 million.
- Mizzou Football Attendance: increased by 16%. While it's nice that they had more fans in seats for the atmosphere, many games had $10 & $20 tickets to bring fans in. This helps attendance but hurts revenue, including screwing the TSF donors who donate for the privilege of purchasing their tickets at full price. The revenue associated with these flash sales is minuscule.
- Mizzou Basketball Attendance: increased by 69%. Again, while nice to have the arena rocking, it has come at the expense of subsidizing the product. There have been so many $5, $10, $15 flash sales for tickets to the conference and non-conference games alike. At some point, they need to start making an actual profit on the tickets, and it's not a good way to do it when they train fans that tickets will be given away very cheaply. What's the incentive to buy season tickets when you can buy most of the games for well under cost and not have to donate?
- The fiscal year 2021 was the covid year, so that increase is less dramatic and organic than it seems. Ticket sales are still lagging behind the pre-pandemic total of $16.1 million.
- The article shows a significant jump in ticket revenue to $13.9 million, up from $3.5 million
- Outrageous Spending:
- Spent more than $125 millionin the 2022 fiscal year.
- Coaching Salaries: $22 million, up from $20 million
- Support Staff & Admin Pay: $24 million, up from $18 million
- Travel Expenses: $8.5 million, up from $5.1 million
- It is nice to know that department resources are going to pay for:
- Private flights for the AD & staff, even from as close as Columbia to St. Louis.
- Office space renovations multiple times in the AD's office.
- Spent more than $125 millionin the 2022 fiscal year.
- Institutional Support:
- $27 million in support from Mizzou Campus to the Athletic Department in 2022.
- Direct support of $12 million, up from $1 million ($3.5 million in out-of-state fee waiver support & $7.5 million loan to balance budget for 2022)
- The total revenue reported includes an additional $15 million of campus support to eliminate the previous year's debt.
- Could you tell me again how the department is operating at a surplus? Maybe on paper.
- $27 million in support from Mizzou Campus to the Athletic Department in 2022.
- Huron Consulting:
- The finances need to be looked into. I hope they can dig in and figure out how the AD can more effectively spend money.
- Is the AD giving the same resources and attention to football as basketball?
- Basketball is a hot topic, even though football makes up 80% of departmental revenue.
- How can the AD balance filling the stadium/arena to create a great atmosphere while not giving tickets away?
- They need to incentivize people to buy season tickets. Not having flash sales that dilute the value of the product.
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