Fox Sports Midwest to be renamed for gambling company, with plans to have fans wager during telecasts
FSM likely to be called Bally Sports as part of national deal designed "to revolutionize the U.S. sports betting, gaming and media industries."
Fox Sports Midwest owner Sinclair Broadcasting has reached a deal with casino operator Bally's Corporation in which FSM and most of the 20 other regional sports networks it owns nationwide will be renamed, likely becoming "Bally Sports" or something similar. It was not immediately clear if the outlets would continue to be sub-branded locally, such as "Bally Sports Midwest" in this area, or when the switch will take place.
But this partnership entails much more than a name being sold. Interactive wagering is heading to the telecasts that appear on what now is FSM, as well as Sinclair's similar outlets elsewhere.
