Old Navy Made Clothing Sizes for Everyone. It Backfired.
The clothing brand’s push for inclusivity left it with a shortage of middle sizes. “It’s super-frustrating.”
www.wsj.com
Some notable tidbits:
The average American woman is a size 18 today, up from a size 14 five years ago, according to Don Howard, executive director of Alvanon, which works with brands and retailers on sizing and fit.
The mean weight for women aged 20 and over was 170.8 pounds as of 2016, according to the most recent data from the National Center for Health Statistics. That is up from 163.6 pounds in 2000.
