On Nov. 10, Harrison Mevis and Campus Bar & Grill unveiled the Thiccer Kicker Burger, a Name, Image and Likeness deal for Missouri’s sophomore kicker.
The burger, true to its name, is a lot — it includes two third-pound beef burgers, four strips of bacon, colby jack cheese, an onion ring, lettuce, tomato and special sauce.
My first thought after the Thiccer Kicker arrived on my table: This thing is massive. Two third-pound patties is a LOT of meat, and the onion ring and a good-sized brioche bun added height as well. Exactly what you want out of a burger with that name.
Campus is a local business using a local athlete’s popularity to bring in more customers while allowing him to profit off his own name.
Mevis is promoting a local business and further building his own brand, a brand that is very popular in Columbia in just his sophomore year.
In practice, that’s exactly what NIL is supposed to be.
FULL ARTICLE: https://www.columbiamissourian.com/...cle_ebc6fd62-4659-11ec-a16b-1305f049ac38.html
The burger, true to its name, is a lot — it includes two third-pound beef burgers, four strips of bacon, colby jack cheese, an onion ring, lettuce, tomato and special sauce.
My first thought after the Thiccer Kicker arrived on my table: This thing is massive. Two third-pound patties is a LOT of meat, and the onion ring and a good-sized brioche bun added height as well. Exactly what you want out of a burger with that name.
Campus is a local business using a local athlete’s popularity to bring in more customers while allowing him to profit off his own name.
Mevis is promoting a local business and further building his own brand, a brand that is very popular in Columbia in just his sophomore year.
In practice, that’s exactly what NIL is supposed to be.
FULL ARTICLE: https://www.columbiamissourian.com/...cle_ebc6fd62-4659-11ec-a16b-1305f049ac38.html
