in ticket prices at least at Tennessee.
defector.com
As reported by ESPN, the University of Tennessee, as part of its future plans for revenue-sharing with players in 2025, will tack a 10 percent "Talent Fee" onto the ticket prices. The university announced this in an email to football season-ticket holders this week, complete with a video from athletic director Danny White, in which he describes the new fee as "part of an extensive plan to continue our dominance in college athletics and build something like never seen before."
The 10 percent fee applies to both season tickets and single game tickets, but along with that, the university plans to add an average increase of 4.5 percent on all football ticket prices. And they point to NIL as being responsible for the markup:
With this comes the first domino in how universities plan to pass the buck onto their fanbase and taxpayers. Never mind the fact that in 2023, the football program specifically netted the school $134.9 million in revenue and $75 million in profit. This trend will allow for schools to try and maximize their own profits, even as athletes eat into their pie.
Tennessee's "Talent Fee" For Tickets Is The First Domino | Defector
As reported by ESPN, the University of Tennessee, as part of its future plans for revenue-sharing with players in 2025, will tack a 10 percent “Talent Fee” onto the ticket prices. The university announced this in an email to football season-ticket holders this week, complete with a video from...
defector.com
As reported by ESPN, the University of Tennessee, as part of its future plans for revenue-sharing with players in 2025, will tack a 10 percent "Talent Fee" onto the ticket prices. The university announced this in an email to football season-ticket holders this week, complete with a video from athletic director Danny White, in which he describes the new fee as "part of an extensive plan to continue our dominance in college athletics and build something like never seen before."
The 10 percent fee applies to both season tickets and single game tickets, but along with that, the university plans to add an average increase of 4.5 percent on all football ticket prices. And they point to NIL as being responsible for the markup:
With this comes the first domino in how universities plan to pass the buck onto their fanbase and taxpayers. Never mind the fact that in 2023, the football program specifically netted the school $134.9 million in revenue and $75 million in profit. This trend will allow for schools to try and maximize their own profits, even as athletes eat into their pie.
