The Wall Street Journal broke down the value of college football programs. It's sort of interesting, but notably both kU and Illinois are ranked higher than Mizzou, which comes in at #56. Yikes.
https://www.wsj.com/articles/how-much-is-your-college-football-team-worth-11546875092?mod=e2fb
https://www.wsj.com/articles/how-much-is-your-college-football-team-worth-11546875092?mod=e2fb
