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FOOTBALL Why do they have so many Bowl Games? Because people watch them

Biker Bob

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Nov 20, 2001
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Here from the Athletic:
Despite all opt-outs, cancellations and game swaps, bowl interest is still high. Ratings are up. How do you see this affecting and/or changing the bowl season — if at all — in the future?


The Armed Forces Bowl between Army and Missouri averaged 2.57 million viewers on ESPN, while the Golden State Warriors-New York Knicks game on TNT the night before that saw Steph Curry break the three-point record averaged 2.35 million viewers. Americans just like watching football. Bowl ratings are up this year, and the number of bowls we have won’t go down anytime soon.


The lower-tier bowl games are TV content and that’s been the case for a while now. It’s why there are more bowls every year (2020 notwithstanding), even if we need teams with 5-7 records to fill them. A new bowl, the Frisco Football Classic, was created at the last minute just so every 6-6 team could get in a bowl game this year. ESPN was happy to have it.


There's your answer.
 
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