Interesting stuff here...
SAN DIEGO (AP) — Jada Williams was a social media star and a talented point guard when she moved with her mother from a Kansas City suburb to San Diego, looking to play basketball for a high school powerhouse and parlay her online prowess into endorsement deals.
She found it all in California, which has become the trendsetter among the 19 states that allow high school athletes to profit from their name, image and likeness without affecting their eligibility to play in college.
The 17-year-old Williams is now pulling in six figures a year from six major endorsement deals. The senior at La Jolla Country Day School has signed to play at the University of Arizona.
Three high school stars are at the top of On3.com’s NIL valuations, which include both college and high school players. They are Bronny James, the son of Lakers star LeBron James; Arch Manning, the third generation of the first family of quarterbacks; and Mikey Williams, a basketball star at San Ysidro High in San Diego.
James tops the list with a valuation of $7.5 million. He attends Sierra Canyon High in the Los Angeles area and recently signed a deal with Nike.
Mikey Williams, who has committed to Memphis and has a multiyear deal with Puma, has a valuation of $3.6 million.
Manning, who attends Isidore Newman High in New Orleans and has committed to Texas, is at $3.4 million.
www.columbiamissourian.com
SAN DIEGO (AP) — Jada Williams was a social media star and a talented point guard when she moved with her mother from a Kansas City suburb to San Diego, looking to play basketball for a high school powerhouse and parlay her online prowess into endorsement deals.
She found it all in California, which has become the trendsetter among the 19 states that allow high school athletes to profit from their name, image and likeness without affecting their eligibility to play in college.
The 17-year-old Williams is now pulling in six figures a year from six major endorsement deals. The senior at La Jolla Country Day School has signed to play at the University of Arizona.
Three high school stars are at the top of On3.com’s NIL valuations, which include both college and high school players. They are Bronny James, the son of Lakers star LeBron James; Arch Manning, the third generation of the first family of quarterbacks; and Mikey Williams, a basketball star at San Ysidro High in San Diego.
James tops the list with a valuation of $7.5 million. He attends Sierra Canyon High in the Los Angeles area and recently signed a deal with Nike.
Mikey Williams, who has committed to Memphis and has a multiyear deal with Puma, has a valuation of $3.6 million.
Manning, who attends Isidore Newman High in New Orleans and has committed to Texas, is at $3.4 million.
Changes let high school athletes bank big endorsement bucks
Some high school athletes are banking big bucks thanks to changes that allow them to accept major endorsement deals.
