He specifically said he's looking to hire someone to energize the fanbase and put butts in the seats. So now everyone involved or interested in Mizzou football is expecting an "I can't believe we got this coach type of hire." That's the only way he could sell firing Odom. Pull up all the negative stats you want on Odom, but the fact still remains that his win total improved every year, with the exception of this year. So if I'm the BOC I'm telling him the same thing as well, none of those names do anything to excite the fanbase. So if you can't excite the OWG, then you have no chance of exciting the fans.