to the remaining 8 teams in the Big12. I hadn't seen the numbers attached to this in the other threads so SIAP.
In 2016, Iowa State athletic director Jamie Pollard made this prescient statement: "The Big 12 exists because we have Texas and Oklahoma in the room. If we take Texas and Oklahoma out of the room, we're the Mountain West Conference."
Those words hit like a sledgehammer today. As the SEC shocked the world by preparing to assume the 'Horns and Sooners, the Big 12 lost 50% to 75% of its value, several industry sources tell CBS Sports. Their TV contracts with ESPN and Fox contain language that allows the Big 12 networks to reduce payouts if there is a loss of membership.
"When you're losing two of the most visible programs, the network has the right to come and say, 'We're going to reduce the rights by X.'" one longtime, high-profile administrator said.
That means the Big 12 deal could drop from $37 million in annual revenue to as low as $9 million per school. Considering there aren't two schools available that come close to replacing the value of Texas and Oklahoma, the Big 12 is in troubled waters to say the least.
www.cbssports.com
In 2016, Iowa State athletic director Jamie Pollard made this prescient statement: "The Big 12 exists because we have Texas and Oklahoma in the room. If we take Texas and Oklahoma out of the room, we're the Mountain West Conference."
Those words hit like a sledgehammer today. As the SEC shocked the world by preparing to assume the 'Horns and Sooners, the Big 12 lost 50% to 75% of its value, several industry sources tell CBS Sports. Their TV contracts with ESPN and Fox contain language that allows the Big 12 networks to reduce payouts if there is a loss of membership.
"When you're losing two of the most visible programs, the network has the right to come and say, 'We're going to reduce the rights by X.'" one longtime, high-profile administrator said.
That means the Big 12 deal could drop from $37 million in annual revenue to as low as $9 million per school. Considering there aren't two schools available that come close to replacing the value of Texas and Oklahoma, the Big 12 is in troubled waters to say the least.
College football realignment fallout: What's next with Texas, Oklahoma stating intent to leave Big 12 for SEC
Look for the Big Ten to make some moves -- quickly -- and TV networks to have their say
www.cbssports.com
